Tuesday, December 12, 2017
New York Hilton

Produce Import & Export:
Produce Import & Export: The Disruption of Established Markets

7:00-8:00 pm Registration

8:15-9:00 am Continental Breakfast

8:30-8:45 am General Session / Welcome Remarks
by Jim Prevor/President and CEO Produce Business & PerishablePundit.com

9:15 a.m. – 10 a.m.Grape Success: How to Utilize Proliferation of Proprietary Varieties
The proliferation of proprietary grape varieties is changing the world, for better or worse. The presentation will explore how various segments of the trade — notably, producers and retailers — should act to utilize this trend to their advantage.
Johan van Niekerk, Director, Star South

10 a.m. – 10:45 a.m.Out of Africa: Opportunities for Fresh Products Reaching U.S. Markets Are Strong, Especially In Kenya
Current exports of fresh fruits and vegetables from Sub-Saharan Africa are mainly destined for EU markets. This has been influenced by existing relationships from historical association and began to grow during World War II.

With the enactment of African Growth and Opportunity Act (AGOA) in 2000, the U.S. market became more interesting for beneficiary countries.

For fruits and vegetables, there was still a need to meet market requirements, and currently a range of vegetables are allowed to enter the U.S. from Kenya. Exporters are looking to expand their markets and with the ability to meet food safety and other global standards, feel confident to do so.

Carol Muumbi, Horticultural Crops Directorate, Kenya

Ian Finlayson, Managing Director, Practical Solutions Int’l

10:45 a.m. – 11:00 a.m. Break

11 a.m. – 11:45 p.m.Supply Chain Reaction: The Rapid Transformation Of Asian Fruit And Vegetable Value Chains And Potential For Trades And Partnerships
Tom has done 15 years of detailed surveys of fruit and vegetable supply chains, and services upstream and midstream for the horticulture sector, in China, Southeast Asia and South Asia. He works that first-hand surveys information base into a talk laying out the surprising trends in transformation of the supply chains and services, and assesses their implication for trading and partnering.
Thomas Reardon, Ph.D.,, Professor of Agricultural, Food, and Resource Economics at Michigan State University

11:45 p.m. – 12:30 p.m. The Chinese Opportunity: Serving The Rising Middle Class Online And In Store With Imported Produce
Loren Zhao,, Owner, Fruitday, China
The founder of China’s No. 1 e-commerce site for ordering fruit deliveries will sit down with Jim Prevor to discuss the rapidly changing environment of getting imported fruits into the homes of the world’s fastest-growing middle class.

12:30 p.m. – 1:30 p.m. Working Luncheon: Opportunities And Challenges In Selling Fresh Produce In Europe
Panel Moderator: Jim Prevor, Editor-in-Chief, Produce Business
Panelists:Bruno Edery, CEO, Beva Fruits FranceAmy Lance, Head of Technical, HelloFresh UKJohan van Niekerk, Director, Star SouthHugo Vermeulen, Director, Cool Fresh International

1:30 p.m. – 2:45 p.m.Latin American Challenge: Assessing The Future Of The Region’s Agricultural Exports
Panel Moderator:Gustavo Yentzen,, CEO, Yentzen Consulting
Presenters:Colin Fain, Founder & CEO of Agronometrics
Ines Masallach, Marketing Director, Imalinx
Gustavo Yentzen, CEO, Yentzen ConsultingPanelists:
Markus Fellmann, Regional Head Perishables Americas, Panalpina
John Pandol, Director of Special Projects, Pandol Brothers

2:45 p.m. – 3:00 p.m. Fresh Berry Blitz: How The North American Market Can Capitalize On Growth
Global demand for fresh berries is growing, stimulating trade and competition. This talk provides a topline view of the key berries, including trends in growth markets and sources of supply. For example, South Africa, Peru, Mexico and Morocco are becoming blueberry players. Changes in relative competitiveness and implications for players will be described, honing in on trends for firms operating in North America.
Roberta Cook, Emerita faculty member at Department of Agricultural and Resource Economics (ARE), University of California Davis

3 p.m. – 3:45 p.m. We’ve Come A Long Way: A Discussion Of Global Citrus Changes ­— 1970 Vs. 2015
We will look at where citrus grows, the changes in varietal production, the recent explosion of easy-peel citrus and the major changes in global trade. The presentation ends with a discussion on market access drivers impacting global trade.
Daniel Kass, VP of Sales & Business Development, AC Foods

3:45 p.m. – 4:30 p.m. Hello, World: Innovations, Insights And Branding
Amy Lance wraps up the Symposium with a presentation of her transformative experiences in UK retailing, on to traveling the globe harvesting produce, and finally to HelloFresh UK, where cutting-edge innovation gets produce into thousands of meals delivered to homes each day. She will be joined by Jim Prevor for a robust conversation on the fine art of produce branding, how national cultures play into preferences, and how innovation takes on different forms in established and start-up organizations.
Amy Lance, Head of Technical, HelloFresh UK

4:40 p.m. – 4:45 p.m. Wrap-up