Tuesday December 14, 2021
7:00 am through 4:45 pm
New York Hilton, New York • Grand Ballroom West
Presented at The New York Produce Show And Conference
Co-located with The New York Produce Show and Conference – presented by PRODUCE BUSINESS and the EASTERN PRODUCE COUNCIL – the Global Trade Symposium is the annual gathering of international traders of fruits and vegetables. Taking place on the day before The New York Produce Show and Conference, and hosted by renowned international produce importer-exporter and Perishable Pundit, Jim Prevor, the Global Trade Symposium brings the best minds from around the world to discuss the intricacies of import and export in an ever-challenging world.
7:00 a.m. – 8:00 a.m. REGISTRATION
8:00 a.m. – 8:45 a.m. CONTINENTAL BREAKFAST
8:45 a.m. – 9:00 a.m. GENERAL SESSION — WELCOME REMARKS
Jim Prevor, President and CEO
9:00 a.m. – 9:45 a.m. A CANADIAN PERSPECTIVE: ON THE PANDEMIC,
ON PRODUCE AND PROGRESS
Ron Lemaire, President, Canadian Produce Marketing Association (CPMA)
Lemaire brings 27 years of extensive experience from a not-for-profit association perspective, with a focus on vertically integrated supply chains, sustainability, government relations, advocacy, marketing, public/private partnerships, capacity building and food systems thinking.
In his role as CPMA president, Lemaire has worked to represent the needs and interests of more than 800 Canadian and international member companies responsible for over 90 percent of the fresh fruit and vegetable sales in Canada. He works in a world of fast-paced change that maneuvers though global regulatory swings, variable climates, food safety outbreaks, disruptive technology advances and ever- changing consumer demands and expectations.
During his talk, Lemaire will give a Canadian perspective relative to the changing dynamics that face the global produce industry, whether you live in South Africa, South America, Europe or the U.S. He lays out the cornucopia of issues the industry is confronting, whether motivated by consumers, industry, non-profits, retailers, or government.
9:00 a.m. – 10:45 a.m. IMPACTS OF COVID-19 ON U.S. TRADE
IN FOOD AND AGRICULTURE PRODUCTS
John Bovay, Assistant Professor, Agricultural and Applied Economics, Virginia Tech
A frequent presenter at the NYPS of exclusive research, John Bovay shares timely data analysis pertinent to the global produce industry.
His talk will cover evolving effects of the pandemic on food demand and supply; patterns of U.S. trade in food and agriculture products over 2019-2020; an overview of how economists use applied statistics to answer questions about markets and policy, as a pretext for his unexpected preliminary results from ongoing research.
Bovay’s findings counter headlines, showing that the shocks related to COVID have had minimal impacts on U.S. imports and exports of food and agriculture products. There will be much to disentangle within this realm that will be relevant to the produce industry, welcoming a dynamic discussion.
10:45 a.m. – 11:15 a.m. NETWORKING BREAK
11:15 a.m. -12:30 p.m. LATIN AMERICAN STATISTICS, TRENDS
AND THE CHALLENGES AHEAD — PANEL DISCUSSION
Gustavo Yentzen, President, Yentzen Group (moderator)
Colin Fain – Founder, Agronometrics
Andrés Rodríguez – Chilean Agricultural Attaché
Manuel José Alcaino – President, Decofrut
Bill Weyland – Vice President, Imports at Seven Seas Fruit
David Espinoza – President, International Fruit Company
The Latin American panel and discussion this year will be focused in presenting and analyzing the main trends affecting the Latin American exports of fruits and vegetables to the United States. The format considers two presentations: the first by Colin Fain, Founder of the statistical analysis company Agronometrics, and the second presentation, by Andrés Rodríguez, Chilean Agricultural Attaché in the US, who will analyze the main consumer trends.
After the presentations the panel will discuss the following topics:
– Trends in the main commodities coming from Latin America
– Consumer trends affecting some of the main commodities
– Potential effect of political changes in trade and fruit exports from Chile/Peru
– Main opportunities and challenges facing fruit imports from Latin America
12:30 p.m. – 1:30 p.m. WORKING LUNCH — UP CLOSE WITH
MIGUEL GOMEZ: A DYNAMIC Q&A WITH JIM PREVOR
Jim Prevor, President and Editor-in-Chief, PRODUCE BUSINESS;
Miguel Gomez, Associate Professor in the Charles H. Dyson School of Applied Economics and Management at Cornell University
Jim Prevor asks the tough questions facing global produce executives, and Miguel, an academic research heavyweight and international industry expert, is all in.
Miguel, an is recognized for his commitment to forward-looking practical research projects, directly applicable to advancing the global produce industry, and delving into complex global issues. He has captivated New York Produce Show attendees over the years, presenting intense, thought-provoking research and invaluable insights on a plethora of topics at our global industry events, from New York to London to Amsterdam.
1:30 p.m. – 2:15 p.m. GLOBAL SUPERMARKET PRODUCE TRENDS AND IDEAS
Ed McLaughlin, Robert G. Tobin Professor of Marketing Emeritus of the Dyson School of Applied Economics and Management; Director of the Food Executive Program, Cornell University
Returning to the GTS stage again, Ed McLaughlin shares his prowess as one of the most respected scholars looking at the fresh produce industry in the supermarket sector. Addressing the eclectic global audience across the supply chain, he will discuss the internationalization of the supermarket sector. Backed by fascinating data, Ed will explore the competitive marketplace dynamics focusing on supermarkets, fresh produce, and e-commerce and omnichannel strategies. He’ll assess disruptions happening at retail and how they are impacting the fresh produce industry on a global scale.
Topics on the agenda include penetration of discounters — Aldi, Lid — the changing influence of ecommerce and how Amazon has penetrated the U.S. market for fresh produce, and what actions Amazon is taking to increase participation in fresh produce.
With a global outlook, Ed will lay out the responses of competitors from Walmart to traditional retailers that are establishing omnichannel strategies to compete, the implications for fresh produce, keying in on the biggest challenges and opportunities.
2:15 p.m. – 3:00 p.m. IMPROVING SOCIAL AND ENVIRONMENTAL SUSTAINABILITY
Sergio Borquez Schwarzbeck, Executive Vice President, Campos Borquez
If you change one life, generations are touched… and the produce industry is uniquely situated to help address global social disparities.
Is there more we can do as individuals, farms and companies to make the world a better place — even though that sounds overwhelming? Yes, and it can start with one person, one farm, one company.
A return speaker at the New York Produce Show, Borquez will emphasize the role the produce industry can play in improving social and environmental sustainability. He will explain how Campos Borquez initiated several projects to improve the communities that are home to the farm’s migrant workers — programs he thinks can be recreated in many forms across the globe.
3:00 p.m. – 3:45 p.m. THE ROLE OF REGULATIONS ON
US-EU TRADE IN FRUITS AND VEGETABLES
Brad Rickard, Associate Professor of Food and Agricultural Economics in the Charles H. Dyson School of Applied Economics and Management; Faculty Fellow, Cornell Atkinson Center for Sustainability,
Brad Rickard will examine the range of barriers that exist for trade of fruits and vegetables between the United States and the European Union. Special attention will be given to the impact of tariffs, sanitary rules and other technical barriers to trade, as well as internal support measures. For most fruit and vegetable products, tariffs have been the regulatory tool that has had the greatest effect on US-EU trade flows, so his insights will be of great value.
Brad is an. His teachings and research focus on the economic implications of policies, innovation, and industry-led initiatives in food and beverage markets. Results from his research have been widely published in peer-reviewed scientific journals and highlighted in various media outlets, including The Economist, The Wall Street Journal, National Public Radio, Washington Post, and Wine Spectator.
3:45 p.m. – 4:30 p.m. USA MARKET VIEW – TRENDS WE’RE SEEING AND NOT SEEING
John Pandol, Director of Special Projects, Pandol Bros.
After attending 12 events in 12 weeks in these unprecedented times, John Pandol, aka The Trade Show Junkie, offers business observations through a series of store checks, online and in-person conferences and global travel.
Join John as he deconstructs the industry in a personal and ‘real’ way that only someone who still has the freedom to travel and participate in our trade can do.
4:30 p.m. – 4:45 p.m. WRAP-UP